Hello! I’m Carson Chang, a graphic designer and front-end developer based in Los Angeles, California focused on identity and interaction. Technology and typography are the core of my practice; I seek to create optimal and elegant solutions within code and design that honor both function and form.
Artificial Intelligence Association
 
AIA Logo

The Artificial Intelligence Association (AIA) is a hypothetical rebrand of the Association for the Advancement of Artificial Intelligence (AAAI), a nonprofit scientific society devoted to advancing the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines.

LED signage powered by an Arduino Uno

AIA Poster

Dynamic conference poster concept

AIA Poster in Context
AIA Jacket

Recognition

Branding Finalist, 97th Art Directors Club Annual Awards (The Young Ones)
Branding Finalist, Graphis New Talent Annual 2018
Featured at the ArtCenter Student Gallery

Special thanks to Simon Johnston, Tais Bishop and Berta Arzate

Peer-to-Peer Installation
 

Tools: Arduino Mega, WS2812B LEDs, Wireless Printer, Kinect, Projector, Processing, TSPS

Inspired by Robert Irwin’s Miracle Mile, this multimedia installation mimics a download bar of a BitTorrent client, where files exchanged in peer-to-peer networks are in fragments rather than in a standard linear progression. Passersby can engage in the process of downloading a torrent as a “peer” in order to generate a printed copy of The dotCommunist Manifesto (Eben Moglen, Columbia University). The installation senses and lights up with the movement of all participants. When all lights are maxed, the printing process automatically initiates.

P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation P2P Installation

Special thanks to Sana Desai, Miles Mazzie and Ivan Cruz

The Pirate Bay
 

Click here for the prototype

This project's original purpose was to evolve the identity of The Pirate Bay, the Internet's most resilient BitTorrent index and one of the largest piracy websites to exist. Founded in 2003, TPB has helped fuel the conversation regarding intellectual property through seemingly anti-capitalistic rhetoric.

Logo Exploration

Logo exploration

Favorite Logo Reject

Personal favorite logo reject (hand-lettered)

Scurvy Process

Font process for the final logotype

Poster concept

Poster rejects

Poster rejects (part 2)

Booklet

As the project progressed, I came to actualize the fouls of the institution, its founders and its infrastructure; what originally was a project set to reinterpret the goals of The Pirate Bay within a new identity I now view as a visual design and front-end development exercise that contrasts my usual methodology of work.

Special thanks to Brad Bartlett, Karlo Francisco, Yuma Naito and Clint Disharoon

Cos-Rx Packaging
 
Cos-Rx Packaging

Cos-Rx is a global Korean skincare brand merging dermatology and cosmetics, focusing on natural, high-quality products at an affordable price. Targeted towards conscientious teens and young adults, the new Cos-Rx adopts a more sustainable design using recycled paper pulp and highlights unique ingredients such as snail mucin and galactomyces fungus.

Cos-Rx Dieline
Cos-Rx Dieline
Cos-Rx Dieline
Cos-Rx Dieline
Cos-Rx Dieline
Cos-Rx Dieline

Dielines (swipe left or right)

Inspired by the organization of medical forms, the visual language showcases linework and typography in order to create a functional, modular graphic system to package different types of skincare products.

Cos-Rx Packaging

Recognition

Certificate of Typographic Excellence, 65th Annual Type Directors Club Competition
Featured on TDC65’s The World’s Best Typography
Packaging Finalist, 98th Art Directors Club Annual Awards (The Young Ones)
Packaging Finalist, Graphis New Talent Annual 2019
Featured at the ArtCenter Student Gallery

Special thanks to Gerardo Herrera

Font Design
 

Scurvy

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!"#$%&'()*+,-./:;>=<[email protected][\]^_`{|}~¢£¥©·×—‘’“”•…€

Scurvy is a typeface reconstructing the traditional characteristics and gestures of blackletter script within a low-fidelity digital parameter, inspired by the mathematical logic of curves.

ASCENSION
(Neon Genesis Evangelion)
Shinji Ikari
Misato Katsuragi
Rei Ayanami
Asuka Langley Soryu
Kaworu Nagisa

Ascension is a condensed serif typeface inspired by Japanese system fonts and their unique treatment of roman letterforms.

Occidental Sans Book
Occidental Sans Semibold
Occidental Sans Bold

Occidental Sans is a pragmatic, sans serif typeface crafted for use in the educational realm. It is inspired by Univers and Akzidenz and aims to achieve a fresh alternative to traditional typefaces while still retaining reliable and functional quality.

Central Display

Central Display is a monospaced display typeface inspired by arcade technology and graphics. It aims to deconstruct and systemize all the magnificent chaos into simpler forms that still exert rhythm and expression.

Orbit

Orbit is a work-in-progress sans serif typeface bespoke to Softshell Studio inspired by geometric forms with a classic rigor and a tidy, friendly and winsome touch.

Special thanks to Adele Bass and Greg Lindy

Misc.
 

1995

PICHU X WIENER WERKSTÄTTE [DREAM COLLAB]
Lettered blanket design (80" x 60")

Logo concept for Daiso USA, a Japanese $1.50 value store

Introduction video for Los Angeles Lantern Festival

A concept for a meokbang streaming app

Puzzle candy packaging

Hand-lettered logotype for Meals on Wheels

Hung Ga Kuen Kung Fu Tiger Crane 虎鶴 Symbol Redraw

K-Pop Magazine

Excerpts from a K-Pop Magazine (Annie Huang)

Aeroméxico Rebrand (Gerardo Herrera)